In 2000, Chuck Amato was brought on as head football coach at NCSU where he helped to build momentum for improving Carter Finley Stadium. In 2002, the Wolfpack Goal Line Drive Campaign was started to begin raising money for the $100 million stadium improvement project. In 2004, Vertical Walls was contracted by the NC State Wolfpack Club/NCSU to help with the project. After this project, Vertical Walls gained a great amount of recognition for the ability to do off-season work in order to not interfere with game schedules and events.